US Schools & Esports Clubs

Mental Wellness Campaign

Play Video about Mind Your Game
Coalition of Parents in Esports

Promote the benefits of gaming and esports while raising awareness on safe play and mental health.

INTENTA is committed to making esports a safe and positive experience for young people. Launching in October 2022, the #MindYourGame campaign will use esports as a conduit to engage participants in building a healthy relationship with gaming. The program will reach 200+ U.S. schools in 2022.

Benefits for schools

  • Promote the benefits of esports, including enhanced problem solving, improved memory, greater engagement in STEM subjects and career opportunities.
  • Educate parents, teachers and school counselors on the benefits of gaming and how to play safe.
  • Inspire students to develop and maintain healthy gaming habits and encourage an inclusive community that supports players’ mental health and well-being.
  • Discover strategies to share with parents, families and educators on how to play safely to protect and improve mental health for gamers.
  • Reduce gaming- and gambling-related harm in esports.
  • Provide support pathways for anyone struggling with problematic gaming.
Julie Mavrogeorge, 2021-2022 NACAD High School Esports Director of the Year

"Esports provides a platform to engage and educate all players including those who are neurodiverse on important topics such as their mental health and leverage gaming as a source of personal and professional growth.” #MindYourGame

Julie Mavrogeorge, 2021-2022 NAECAD High School Esports Director of the Year Tweet

Get your school involved

We are offering US schools free scholarship opportunities. For more information, contact our team.

Free Esports Educational Programs

The #MindYourGame campaign will deliver two esports educational programs with free scholarship opportunities.

asian female gamer

Esports Gaming World Webinar

‘Live’ online esports mental wellness prerecorded webinar for students, school and club staff, and parents to access throughout the campaign.

young gamer

Esports Mental Wellness Training

The three-hour interactive scholarship curriculum will introduce the components of a successful mindset, explain how to set goals and measure performance, highlight the importance of balance in esports, and provide tools for mindfulness and self-regulation.

Schools and nominated scholarship students will have access to the webinar and training platform via an online license for the duration of the campaign. The industry-leading online learning management system includes text, videos, audio, graphics, and gaming simulations.

Student support

As part of the #MindYourGame campaign, students will be given access to additional support pathways:

Mental wellness check-up

Student gamers struggling with problematic use will be offered a free 15-minute mental wellness check-up with Kindbridge – a virtual, specialist mental healthcare provider who provide screening and support for problematic gaming and any co-existing mental health conditions.


Trusted peer-support resources

Young people seek mental health support via search engines and the accuracy of the information they find is variable. Students will be provided with free peer-support resources to build healthy gaming habits and improve their well-being.

Our Experts

Development includes collaboration amongst a powerful partnership group of cross-disciplinary international advisors on gaming, esports and mental wellness.

Cam Adair

Co-Founder, INTENTA

Dr Ryan Terao

Esports Psychologist

Rikke Nørgaard Elster

Head of Mental Health tech at We.Care

Bubba Gaeddert

Executive Director, Varsity Esports Federation

Let's make esports a positive experience for all

Contact us for more information.